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Say Hello to TruBrain
Perhaps the best way to tell you who we are is to tell you who we aren’t.
We’re not magicians. We’re not going to turn you into a rocket scientist. We’re not Big Pharma. Our products are nutrition that provide a natural nudge to what's already inside you.
Reasons to invest
$14M+
2019
$2.7M
$2.7M
THE PROBLEM
Competing with distractions
can feel impossible
A lot of people think that doing more than one thing at once and sleeping less to get more waking hours is the most productive use of their time. But that logic is dead wrong. That’s because multitasking does not equal productivity. Instead, the most successful people working in today’s economy have mastered the art of focus and understand the importance of deep, restorative sleep.
- Multitasking and depriving yourself of sleep does not guarantee success
- Media and mobile apps are engineered to command your attention
- Your brain is unique and needs specific nutrients for optimal performance
THE SOLUTION
The science of peak performance
At TruBrain, we want you to work smarter not harder. Our neuroscientists recognize that while our brains are a lot alike, they are also very unique. From our concentration, our memory, even our sleep. That’s why we launched Brain Food that is tailored to you. We give you the tools you need to unlock your unique TruBrain.
- Improve the brain’s ability to make new connections
- Conquer procrastination & anxiety
- Get deep, restorative sleep
OUR PRODUCTS
We combine high-quality ingredients
with our unique formulas
THE MARKET
Entering into personalized healthcare
TruBrain is continuing to bring Brain Food to the masses and has become one of the leading brands in the category. We have become the leading brand in the category. And now we are expanding into personalized healthcare in the cognitive category.
Consumers are starting to gravitate to healthcare that focuses on health maintenance and prevention, geared towards the individual [11]. The future of mental health is taking shape and more people are looking for alternative solutions to how and where care is delivered. We want to be a big part of it.
$5.9B+
$12.3B+
$20B+
Est. $38B+ in Market Potential
THE BUSINESS MODEL
Direct-to-consumer nutrition to your doorstep
TruBrain is a vertically-integrated brand that was born online. We cover all aspects, including R&D, manufacturing, marketing, web development, fulfillment, and shipping. This allows us to own the customer relationship by controlling the brand experience and cost structure. Our customers visit our website through organic search, referrals, and social media advertising. Our most popular entrance point for customers is our drinks trial pack, where customers are able to try each of our formulas and determine which combination performs best for them in their current situation. Customers are then empowered to customize their subscriptions and choose their desired formulas and quantity based on what is most effective for them-- because no one else knows your brain better than you do. The most popular personalized subscriptions range from $65-$79/mo.
$61
4.2
5.6M
$61
4.2
5.6M
$61
4.2
5.6M
Customers TruBrain
TruBrain customers come from all walks of life and work in nearly every profession. Members of the armed forces order TruBrain to more than 70 bases around the globe. Parents take TruBrain after a long day of work so they’ll still have energy to read to their kids and help them with their homework. Writers, producers, and artists swear by TruBrain to boost their creative process. Our customers live in over 80 countries around the world. We work to offer compelling, proactive, healthy alternatives to low-performance packaged foods and over-stimulating pharmaceuticals.
In the press
Distribution in premium retail
TruBrain has deep domain experience in consumer packaged goods retail distribution from our CEO's background in brand management at Unilever, the 2nd largest CPG company. We have started with boutique premium retail distribution, such as natural foods retailer Erewhon in Southern California, Kalma in Miami, and 3DEN in New York City.
HOW WE ARE DIFFERENT
First in innovation
TruBrain has category-leading food and beverage innovations. Our R&D team has been able to overcome significant taste and stability challenges to infuse bioactive nootropics into food and beverages. By doing so, we have worked to create a product that we believe brings the highest efficacy and provides some of the best absorption, while still delivering a delightful taste. The formulas we have are radically different than either pharmaceuticals or any other products on store shelves. They work with your underlying biology and cognitive metabolism to give you a natural nudge to what you already have inside you.
We want our offerings to be good for your brain and the planet. The packaging for our 1-ounce drink shots are made from recycled paper! This drastically reduces plastic usage, and the concentrated, 1-ounce size means that we can ship more product for less. Compare this to heavy and bulky energy drinks that take more money and more fuel to transport.
At TruBrain, our focus is human performance, and our products are designed to enhance your brain's natural abilities. We bring high-performance food and beverage nutrition that delivers positive, measurable outcomes to mainstream consumers. Brainwave measurement is at the core of our origin as a company. We never claimed to be the smartest people on the planet, but we know some of the people who are – artists, surgeons, CEOs, and musicians. So we picked their brains, literally. We studied their thought patterns, their ability to handle stress, how they thought on their feet, and how they dealt with distractions. This led to the understanding of optimal brainwave patterns and the beginning of our journey to help people find their true brain.
TruBrain has category-leading food and beverage innovations. Our R&D team has been able to overcome significant taste and stability challenges to infuse bioactive nootropics into food and beverages. By doing so, we have worked to create a product that we believe brings the highest efficacy and provides some of the best absorption, while still delivering a delightful taste.
The formulas we have are radically different than either pharmaceuticals or any other products on store shelves. They work with your underlying biology and cognitive metabolism to give you a natural nudge to what you already have inside you.
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We want our offerings to be good for your brain and the planet. The packaging for our 1-ounce drink shots are made from recycled paper! This drastically reduces plastic usage, and the concentrated, 1-ounce size means that we can ship more product for less. Compare this to heavy and bulky energy drinks that take more money and more fuel to transport.
At TruBrain, our focus is human performance, and our products are designed to enhance your brain's natural abilities. We bring high-performance food and beverage nutrition that delivers positive, measurable outcomes to mainstream consumers. Brainwave measurement is at the core of our origin as a company.
We never claimed to be the smartest people on the planet, but we know some of the people who are – artists, surgeons, CEOs, and musicians. So we picked their brains, literally. We studied their thought patterns, their ability to handle stress, how they thought on their feet, and how they dealt with distractions.
This led to the understanding of optimal brainwave patterns and the beginning of our journey to help people find their true brain.
THE VISION
We want to become the best brand
in cognitive healthcare
To date, our efforts have resulted in $14M in revenue. By entering into the personalized healthcare space, we will be able to expand our product portfolio to offer a bespoke healthcare journey to our customers that encompasses all of their cognitive needs. Our mission is to continue to utilize our neuroscience-driven process to further develop TruBrain as a leading brand in the cognitive healthcare space and break the $100 million mark.
Notable Acquisitions & Valuations
Below are some of our comparables in the direct-to-consumer (DTC) brand space that have found product-market fit, grew organically, expanded their footprint, and enjoyed favorable valuations or successful exits. We believe TruBrain has the potential to follow a similar path to success.
These liquidity events (exits) or valuations only represent a small selection of the entire industry. These companies are also at significantly different stages of development than TruBrain, and even if TruBrain were to reach this stage, there is no guarantee a similar exit may occur.
$1.6B+
$225M+
$320M+
$750M+
$600M+
$1.6B+
OUR TEAM
Consumer execs & neuroscience nerds
We’re led by a visionary founder and veteran leadership with wide experience in neuroscience, healthcare & consumer experience. We are led by our CEO, Chris Thompson, who has deep industry experience in consumer packaged goods - he managed billion-dollar brands for Unilever, one of the largest CPG companies in the world. We use what we sell. Whether it is Chris testing Ketones during endurance training or Dr. Andrew Hill testing the Brain Food in the EEG brain gym - we take it, we test it, we share it, we improve it. We have fostered a team whose collective efforts are all driven toward elevating the lives of our customers. Our purpose is to empower people to do their best thinking.
Chris Thompson is CEO and Director of TruBrain. He managed brands in food, beverage and personal care at Unilever (Hellmann’s, Suave). One of the most successful brand managers in the history of Unilever—he achieved the top CPM on record at Unilever across all investments by all brands, by more than 3x. Before Unilever, Chris managed consulting engagements for F500 consumer clients, including Coca-Cola, Wrigley’s, and Pfizer. Chris has an MBA from Duke and a BA in Economics from Georgetown.
Justin Greely leads TruBrain’s supply chain and core operations. Prior to TruBrain, he worked as a core team member at several startups, with a heavy focus in operations. He also spent time in-house with a Santa Monica Venture Capital firm after launching Steinberg Sports & Entertainment as COO & Co-Founder. Justin holds a JD from the University of California, Irvine and a BA from Loyola Marymount.
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Victor Villaça helps run content marketing and community building for TruBrain. He began his career in early stage startups on the growth team of a Brazilian rideshare platform, where he developed and executed partnerships to support early user acquisition. Victor is also on the content marketing team at Red Bull, executing brand activations to further develop content and commerce. Victor has a BA in Business Administration from University of São Paulo.
Dr. Andrew Hill is a UCLA graduate with a PhD in Cognitive Neuroscience from the department of Psychology, employed as a Lecturer at UCLA, teaching multidisciplinary courses on Healthy Brain Aging, Neuroscience topics, and Biofeedback. He has extensive experience working with clinical and research populations across many areas, including neurodevelopmental, inpatient and outpatient.
Built by neuroscientists
Dr. Aida Attar is a TruBrain alumnus who worked on new product development, clinical studies, and procurement. She received her PhD in Cognitive Neuroscience from UCLA, concentrating her primary work on Alzheimer’s disease therapies. Aida worked with the Business of Science Center to facilitate the commercialization of faculty inventions. Aida received her BS in Neuroscience and Genetics from the University of Minnesota.
Alex Greven is a TruBrain alumnus who focused his work on research and new product development. Alex is a dual MD/MBA candidate at Emory University planning on going into neurosurgery after graduation. Alex is passionate about how technology can help make the world a healthier place, including data management and interoperability, machine learning, wearable tech, health policy, and medical devices. Alex has a B.S. in Neuroscience and Behavioral Biology from Emory University.
Alyssa Warth is a TruBrain alumnus who specialized in Ketone usage for athletic performance and recovery. She is a graduate of the UCLA Neuroscience Bachelor of Science program and has worked on multiple published ketone studies. She managed data analysis for multiple traumatic brain injury research laboratories along with publishing academic research in high impact neuroscience journals. She served as the President of the UCLA Undergraduate Neuroscience Department and founded a non-profit yoga program in West LA for both restorative and NeuroTrauma rehabilitation classes.
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Roya Hashemi Rad is a TruBrain alumnus who graduated from the University of Southern California with a Masters degree in Neuro and Biomedical Engineering. Prior to her graduate study, she was a technical engineer in the medical device field. Roya’s area of expertise is in biological signal measurement and processing, as well as computational neuroscience and statistical analysis.
Our investors
TruBrain is backed by Venture Capital funds, led by Sherpa Ventures, Blueberry Ventures, Brightstone Venture Capital, and 500 Startups. TruBrain is also backed by over 1600 individual investors and counting.
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WHY INVEST
Expand with us
We are so excited to enter the personalized healthcare market with our patent-pending formulas. We believe this will only further our reach and status as the leading brand in cognitive nutrition.
It is evident through our existing traction and $14 million in sales that we are a fixture in the space and are only going to continue to expand our market. This is due in part to our standards for new products which release select few solutions that produce genuine and dramatic outcomes for consumers that are also validated by quantitative biomarkers, not just subjective opinions.
Our brand is aspirational, and we want people to strive to be the best version of themselves as we strive to make the highest quality and most effective products that are both approachable and exciting. We place an emphasis on developing products based on science and make an effort to educate people on the science behind those products because we believe in elevating people’s lives through performance and understanding. We believe the direct relationship with consumers is the most valuable component in the cognitive healthcare system.
Our mission is to make high function nutrition accessible to mainstream consumers. Our products deliver a material benefit in people’s lives, and our role is to help them access these benefits. We work to offer compelling, proactive health alternatives to low-function packaged goods and overly stimulating pharmaceuticals. The expansion of our product portfolio and the ability to offer a personalized healthcare experience only furthers our standing as the leading brand in the space. We think that through our brand recognition, extensive press coverage, and rapid growth, we will gain widespread acceptance.
Footnotes
[1] - https://www.globenewswire.com/news-release/2019/01/11/1690384/0/en/Global-Nootropics-Market-Will-Reach-USD-5-959-Million-By-2024-Zion-Market-Research.html
[2] - https://www.prnewswire.com/news-releases/the-global-ketogenic-diet-food-market-is-forecasted-to-reach-usd-12-35-billion-in-2024--at-an-estimated-cagr-of-5-3-300879801.html
[3] - https://bit.ly/36efVUe
[4] - https://www.nytimes.com/2004/10/12/business/company-news-abbott-to-acquire-eas-for-320-million.html
[5] - https://www.forbes.com/sites/elanagross/2020/08/31/bayer-agrees-to-buy-personalized-vitamin-company-careof-at-225-million-valuation/
[6] - https://www.prnewswire.com/news-releases/kellogg-adds-rxbar-fastest-growing-us-nutrition-bar-brand-to-wholesome-snacks-portfolio-300532438.html
[7] - https://www.bloomberg.com/news/articles/2020-10-01/hims-inks-1-6-billion-deal-to-go-public-via-oaktree-spac
[8] - https://www.cnbc.com/2019/05/10/why-amazon-bought-pillpack-for-753-million-and-what-happens-next.html
[9] - https://www.foodbusinessnews.net/articles/11026-hershey-to-acquire-amplify-snack-brands-for-1-6-billion
[10] - https://pubmed.ncbi.nlm.nih.gov/30597564/
[11] - https://www.businessnewsdaily.com/4019-multitasking-not-productive.html#the-negative-impact-of-multitasking
[12]- https://www.sciencedaily.com/releases/2018/07/180710104631.htm
Business Updates
TruBrain’s investment campaign is heating up! During the last two weeks in May, TruBrain raised over $100k+. Thus far, we have been fortunate enough to welcome 300+ new investors to our growing pool of investors. We are now closing in on $500k+ raised and would love to have more of you join us on our journey to empower people to do their best thinking!
TruBrain’s investment campaign is heating up! During the last two weeks in May, TruBrain raised over $100k+. Thus far, we have been fortunate enough to welcome 300+ new investors to our growing pool of investors. We are now closing in on $500k+ raised and would love to have more of you join us on our journey to empower people to do their best thinking!
TruBrain’s investment campaign is heating up! During the last two weeks in May, TruBrain raised over $100k+. Thus far, we have been fortunate enough to welcome 300+ new investors to our growing pool of investors. We are now closing in on $500k+ raised and would love to have more of you join us on our journey to empower people to do their best thinking!
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